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 +Co. Designer Laura Jones, Photographer Milos Mlynarik  'Win a Branding Package’ Competition Winners  This project was the result of a Fog & Co. initiated competition with Designer Laura Jones and Photographer Milos Mlynarik. The prize was a new Brand Identity and Half-day photo shoot. Our competition winners were ‘Vino Duo’ a pair of stand-up-comedians-meet-wine-connossieurs, running entertaining (and informative) wine and comedy events for the young and hip in Sydney. We loved the sound of this duo – what a combination!  We started with a Brand Strategy. We researched their audience and competition and mood-boarded like crazy. The creative proposition that came out if it was: ‘Ripe & Raw'. We came up with a plethora of logo designs (a selection of which you can see above) that fitted with this fun territory. There were so many to choose from. The girls eventually decided on our ‘Snooty but sassy’ sommelier logo. The two noses symbolising the duo. The lips adding a feminine touch – something we wanted to be prominent, given the male-dominated wine industry. The wine glass was front and centre. The hand-drawn treatment of the logo was raw and fresh. To accompany the logo, we created a colour palette of bright pastel colours. That carried through to the photo shoot. We wanted to bring out their humour with lots of bright colour and energy in the photo shoot with Milos, as well as keeping to the theme 'Ripe and Raw'. We hope you like the result.
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